Importance of Digipaks and Magazine adverts

Digipaks and Magazine adverts

Digipaks are a CD case in a folded book-style paperboard, with one or more plastic trays capable of holding a CD attached to the inside. They usually consist of 6 - 8 sides, each with a different picture, CD or leaflet attatched. The digipak design often relates to the Genre of the artist/band and usually consist of generic conventions of the chosen genre. There are also close similarities and relations between the digipak and the target audience.

Magazine advertusements for music video's/artists tend to include the single, album or tour, the release dates and an image or generic convention of the band/artsit. Most advertisements tend to be about a page of a magazine so there is enough room to fit all the information and images that need to be advertised.

Both digipaks and magazine advertizements are important because they are good for promoting the band/artist as images and important information is usually displayed ensuring the target audience are interested in what's being advertised. Particulary with Digipaks, the target audience can usually tell what the genre of the artist is based on the design and genric conventions icluded in the design.