Digipak Analysis

Olly Murs - Right Place Right Time

Side 1 - Cover (outer)

Side 2 - Back (outer)

Side 3 - Photo fold in (outer)

Sides 4 + 5 - CD slip in and leaflet slip in (Inner)

Side 6 - 2nd CD slip in (Inner)

This is Olly Murs' Digipak for his album "Right Place Right Time".

The front cover on the outside depicts a photo of Olly (the artist), his name and the name of the album. It has been designed this way to promote, firstly the artist as it shows both his name and a photo of him in the centre of the cover And also the album name as it's repeated in different styles  in the background behind Olly.

The second side which is the back cover of the album has a listing of all of Olly's songs which are on the album and which disc they're on, All the companies that were involved in producing and distributing Olly's album and the date the album was released.

The third side which is the fold in photo is a big photo of Olly that covers the whole side. I believe this is done to again, promote the artist as he is covering the entire side of the Digipak, but for a fan, it's also nice to look at as he is an idol.

The fourth and sixth sides on the inside both show half of the album covers name and all of the songs of the album in the background of each side. It is designed well as the font of text, style and colours are continuous throughput the Digipak, making it look neat and professional.

The fifth side which is the middle cover of the inside also depicts a photo of Olly looking handsome and idolistic, showing that the photo is most likely done by a professional photographer.

I have analysed this Digipak to gain insight into what each side/cover should include, colour/font themes and what different genre's have in common/contrast.