Goodwin's Theory

A man named Andrew Goodwin has identified 7 key features in music videos. These features are:

- Many close-ups of the main artist or vocalist are seen, as asked for by the record label.

E.G - Olly Murs - "Oh My Goodness"

- A relationship between the lyrics and the visuals, with the visuals illustrating, amplifying or contradicting the lyrics used in the song.

E.G - The Script - "Man Who Can't Be Moved"

- Iconography and Genre characteristics are present throughout the video.

E.G - One Direction - "That's What Makes You Beautiful"

- A relationship between the music and the visuals, with the visuals illustrating, amplifying or contradicting the music used in the song.

E'G - Daft Punk - "Around The World"

- Intertextual references to other media texts may be present, such as film, TV, books and other music videos.

E.G - The Wanted  - "Walks Like Rihanna"

- Laura Mulvey's Male gaze theory or scantily clad men/women often play a major part, especially seen in relation to females.

E.G - Robbie Williams - "You Know Me"

- Looking, screen within screen is usually seen such as when we see the artist within the video on TV or inside a camera.

E.G - Tegan and Sara - "Closer"