Evaluation Question 4

How did you use media technologies in the construction and research, planning and evaluation stages?

Evaluation Question 3

What have you learned from your audience feedback?

Initially, with our very first rough cut, because our music video was in its very first stages, it was very underdeveloped. The majority of feedback we received from our audience consisted of a mixture of mostly improvements with a few good comments. Many of the comments mentioned that our video fit in well with our chosen genre which is rock/metal, which was our main aim with our first rough cut. We also had positive feedback concerning our sped up shots, saying how they were effective and set the mood of the narrative. One suggestion that was repeated was that some shots were too long, and didn't work well, which we then took on board and fixed for our next rough cut.

 Rough Cut 1:

Moving onto our second rough cut, we had developed our video substantially further, but it was still unfinished. We had again, a mixture of good and back feedback which we again analysed and took on board. One point that was repeated was that in some shots, the lip syncing didn't match up very well, so we had to re-film some shots to improve and perfect. We also received feedback that some of the lighting wasn't consistent as some shots were darker/lighter than others, so again we had to re-film and adjust. The feedback for our make-up and costume was positive, saying how it fitted in well with our genre and also worked with the band’s image.

Rough Cut 2:

Fixing the issues we had with rough cut 2, we then moved onto feedback from rough cut 3. We had a lot of feedback complaining about some of our shots with our lighting, saying that it was too light in some shots which disturbed the continuity. We were also told to add another location to our video as it needed more colour and variation. Another issue we had was of a shot of some drums, as the floor looked too dark and was inconsistent with the rest of the video.

Rough Cut 3

Considering feedback from rough cut 3, we managed to fix our lighting, ensuring the continuity was the same throughout the whole video. We also fixed some shots as the sound kept overlapping, which was another point we got from our feedback from our previous rough cut. Our audience also stated that the shot of the building we used for our opening was irrelevant and didn't work well, so we also made sure we changed it to fit in better with our video. One of the most consistent comments we received from our feedback was that we didn't include many locations and that we could perhaps add another in, so for our next rough cut we decided to go out on location and shot some outside shots of Connar escaping, which would fit in well with the theme of our music video.

Rough Cut 4

Our final cut received lots of positive feedback, including many good comments on our location saying how it fit in and worked well with our storyline, theme and other shots. Unfortunately, on so e shots sound disturbance keeps appearing and will not go,despite our efforts to fix it, but on the whole, our video got some very good feedback comments that helped greatly improve our music video, as feedback was essential for our video's final completion.

Evaluation Question 2

How effective is the combination of your main product and ancillary texts?

Evaluation Question 1

In what ways does your media product use, develop or challenge forms and conventions of real media products?

The band our group chose to create a music video for was “Kill the Freak” who are a metal band. We decided, as a group, that our music video will also be based on the rock/metal genre to reflects our band's image. When researching into existing music video’s, we made sure to look closely at video’s in the rock/metal genre so that we could see and understand the types on conventions that could relate back to our own video when we created it. Consistent in the video’s we researched, we discovered that the majority incorporated both a narrative and performance of the band/singer into the video. One good example of video that has a good use of performance shots would be “Avenged Sevenfold - Hail To The King” which our video took inspiration from with some of our shots:  



Avenge Sevenfold's video:                                                                       Our video:

Another convention this specific genre of music video uses is fast paced cuts and editing. In most cases, the music is also fast paced and the storylines used in this genre of video is most commonly tragic or hectic, so the fast paced cuts work well with the contents of the video. A good example of this would be “Slipknot - Duality”:

Also, the majority of rock/metal video’s a shot with dark colours, some even in black and white, again to work with the storylines of the video and to connote that the genre as a whole is quite dark and angry. I think that this aspect of the genre works well with the storyline of our music video so we have chosen to edit our video in a darker light to connote how our storyline is also very dark and twisted. We chose to use a similar colour scheme for our music video to 'Duality' to highlight the dark and gloomy narrative we chose to use:

Slipknot's video:                                                                                     Our video:

Another video we took inspiration from was Disturbed - Asylum. We chose to consider this video as it fits in perfectly with our mental hospital theme and some of the shots used really sparked our creative imaginations. Since this video is purely narrative with no performance shots, it goes against the conventions of the rock/metal genre, but it has a very similar storyline to our own video which was a good influence. It had some really good close up shots of the mental patients face which I thought worked really well with the theme and gave the video a disturbing vibe to it. There are also alot of fast paced cuts in this video which is a common generic convention, which we chose to include in our own music video as well to reflect real media texts accurately.

        Disturbed's video:                                                                                       Our video:

Final Video

Final Video

 

Digipak - Final Product

Final Product with CD

Magazine Advertisement - Final Product

Final Product